Thursday, December 9, 2010
SNAPP Officers for 2011
Friday, December 3, 2010
Why Hire a PPSNYS Photographer?
Thursday, November 25, 2010
Rochester TEP with Pierre
Wednesday, November 3, 2010
One Last Reminder, Coleen & Company, 11/7&8 - Syracuse
Sunday, Nov 7th & 8th--
- Full details and online registration here: http://ppscny11078.eventbrite.com/
- Testimonials here: http://web.mac.com/colleenandco/Colleen_&_Co./Testimonials.html
- Comments from people who realized later what they missed... (just kidding; they were too ashamed to admit it)
Have an awesome day!
Kelvin :-)
Thursday, October 28, 2010
Marketing Across the Digital Media Divide
http://www.themarketingspotblog.com/
You really can’t market to everyone using one medium or one tactic. And while the new, digital media gets most of the favorable press, that doesn’t mean the old, traditional media doesn’t work, despite premature reports of its demise. So the big question is: How do you market to whom? Or, more appropriately, where do you marketing to whom? Let’s look at some facts.
- The median age of the broadcast television viewer is now 51. You will frequently see reports that television is dying, really it’s just getting older.
- Approximately 57% of of American adults have a Facebook account. That figure itself is pretty staggering, but it doesn’t tell the entire story.
- Dive into the numbers a little deeper (as I did) and you will find that 84% of adults under age 50 have a Facebook account. Wow. And according to Facebook, 50% of users log on to Facebook daily.
- As I looked at the numbers for my local market area, I found that 89% of Facebook users are under the age of 50.
There is a digital media divide in the U.S. and it seems to be right at age 50. Consumers under age 50 are more likely to use the new, digital media while over age 50 are much more likely to be traditional media users. So what’s a marketer to do?
Some people want to ignore the 50+ crowd by ignoring the traditional media, but that’s not smart. After all, Americans over the age of 50 comprise 41% of the adult population, and tend to have higher levels of disposable income. Far from being ignored, they should be embraced.
What you need is a marketing strategy that straddles the fence, or more accurately, straddles the divide. That strategy is a mix of traditional and new media that reaches across the digital divide, and invites all consumers into your business.
Of course, certain products and services aren’t mass appeal. If you sell class rings, you probably want to stay on the new side of the divide. But mass appeal businesses need a straddle strategy: car dealers, beauty salons, car washes, donut shops. Don’t ignore television, radio, newspapers, and magazines on the traditional side of the divide. Don’t ignore Facebook, websites, and location-based services on the new side of the divide.
If your audience is broad, straddle the divide. Are you just standing on one side?
Don’t miss out on free marketing advice. For updates on new articles: Receive The Marketing Spot by Email or Get The Marketing Spot in a blog reader
Sunday, October 24, 2010
HVPPSNY TEP!
Tuesday, October 19, 2010
Exciting News from Photo North East
The Photo North East Convention and Trade Show website is now live - http://www.photonortheast.com - with information about the Hotel, Trade Show Vendors, Speakers, Events and a link to register for the Early Bird Price. This convention is going to "knock your socks off".
Print Competition will be all digital for the first time in history. Rules and procedures will be added as soon as everything is finalized.
You know you're not going to miss this great event, so take a look and sign up today! We'll keep you updated.
Tuesday, October 12, 2010
Event News from PPSNYS Historian, Denise Weldon
Rochester, NY – The world’s only continuous symposium on the history of photography, PhotoHistory XV, will take place at the George Eastman House in Rochester, New York on October 21-23, 2011.
The 15th Symposium on the History of Photography
Sunday, October 3, 2010
Finger Lakes Newsletter
Monday, September 27, 2010
Long Island Day Conference
Present
Long Island Day Conference
Author of 9 books on Photography
Colleen & Company Coming to Syracuse!!
Colleen and Darty will share their award winning marketing, photography and sales approaches and techniques. During this program, you'll find in depth education and demonstrations to push your senior photography and other parts of your studio to the next level. This class is heavy in senior portraits, but may cover other aspects of running a portrait studio along the way.
Early Bird Registration Online (ends October 17th):
- $99 for PPSNYS and PPA members
- $129 for non-members.
- Hot lunch included both days.
- Hotel rooms available for just $89 per night, up to four occupants.
Full details and registration at http://ppscny11078.eventbrite.com/
60second video overview below. Questions, email: kelvin@ppscny.net.
Monday, September 20, 2010
HDR and Fine Art Nature Photography with Tony Sweet
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https://www2.gotomeeting.com/register/514714491
Friday, September 17, 2010
Greater Rochester Professional Photographers October Wine Tasting and Photo Scavenger Hunt
Come on down to Keuka Lake and spend some time with your fellow photographers on a field trip as we capture the beauty of Autumn while sipping the delicious flavors that NY wine has to offer! We will have a tour bus on hand that will pick us up probably in a Victor, NY parking lot and take us directly to the first winery.
We’ll have time to do half the lake…the West side including: Hunt Country Vineyards, Stever Hill, Dr. Frank’s, and Heron Hill.
We’ll be on the trail by noon, finishing up by 6pm on Wednesday October 13th.
Bring your favorite gear, and your imagination and we’ll look forward to sharing our images at the Christmas party. There will be a photo scavenger hunt at each location and a competition!
Some of the resources allocated towards this trip will involve a donation of a digital image by each photographer to Keuka Lake Wine Tours.
Please check the Greater Rochester Professional Photographer's website for updates…there are more specifics to follow. There will also be a scavenger hunt planned so put on your thinking caps!
HERE IS THE ITINERARY; IF YOU'RE DRIVING DOWN SEPARATELY, THIS IS WHERE WE'LL BE AND WHEN:
(Our driver is Steve Shaw; (c) 585 489 2714)
1pm: Hunt Country Vineyards. 4021 Italy Valley Rd. Branchport, 14418; 800 946 3289
2pm: Stever Hill Vineyards. 3962 Stever hill Rd. Branchport 14418;
315 595 2230
3pm: Dr. Franks Vinifera Wine Cellars. 9749 Middle Rd. Hammondsport, 14840; 800 320 0735
4pm: Heron Hill Winery. 9301 County Route 76. Hammondsport 14840
800 441 4241
Departing at 4:45 - back to Eastview Mall by 6pm.
Our fabulous President is coming up with a scavenger hunt so put your thinking caps on!
We will also be giving out prizes for :
1. Best composition
2. Best lighting
3. Best location (spirit of the place)
4. Best Impact
5. Best color
Sue Egan Photography
sue@seganphoto.com
http://www.seganphoto.com/
http://www.seganphoto.com/blog
Facebook: http://artist.to/sue_egan_photography
Twitter: http://twitter.com/seganphoto
585 224 5612
Relocation Sale on Photography Books!
We are relocating to larger offices next Friday and have 8 pallets of photography books that we would prefer not to have to move! As such we would like to offer members of your regional PPA 2 of our books (published this year) at a discounted price.
Wedding Photography - A Guide to Posing. The first print run of this ran out and we just took delivery of another 6000 copies last week. It has received universal rave reviews.
Wedding Photography - A Guide to Photojournalism. This was released a few months ago and is proving very popular as a companion to the Posing book and has also got fantastic reviews.
Even if your members do not shoot weddings the books are a great help to those shooting portraits. If you take off the wedding dress then it is a portrait session virtually anyway!
The books are usually $23.95 each but your members can order them both for just $39.95 (inc P&P) by ordering from the special page I have created at the address below. They can read all about the books on out website www.oliver-cameron.com.
Special Ordering Page
http://www.oliver-cameron.com/specials/ppa.html
The offer runs out on the 24th September so if it could be done sooner rather than latter it would be appreciated. You can see full sample chapters (low res PDF's) at:-
Posing Guide - Group Chapter at www.oliver-cameron.com/groups
Photojournalism Guide - Preparation chapter at www.oliver-cameron.com/prep
Many thanks and hopefully it will save out backs not having to move so many books!
David
Oliver Cameron Publishing
sales@oliver-cameron.com
Tuesday, September 7, 2010
Greater Rochester Professional Photographers Meeting
All PPSNYS members are welcome to attend meetings at any Section as part of your member benefits.
Make sure you are taking advantage of your membership by checking here to see all the exciting events that are sponsored by PPSNYS and the Sections.
Friday, September 3, 2010
SNAPP Happenings...
In October, we're planning a day long class with Paul Rogers, "Mother Nature's Studio". Paul will be strictly working outdoors with 15 students. His program will conclude at our next meeting October 13th. Anyone who would like to attend this class is welcomed to contact Paul and secure a spot on the roster! Cost of his class is $69. Dinner & meeting at the Diamond Cafe, 140 Fairmount Ave., Lakewood, NY. Cost of dinner with drinks and dessert is $19 (not included in the class fee). For more information, please contact Stephanie Cunningham CPP, SNAPP President by email: shutter@hughes.net or by phone, (716) 736-9669.
November we will be accepting nominations for new officers for the 2011 year.
2010 will conclude with our annual holiday party in Waterford, PA.
GRPP September Meeting
Greater Rochester Professional Photographers:
September Meeting
“The Business of Aesthetics”
Brady Dillsworth and Paul D. Van Hoy II from ‘WPW: Wedding Photography Workshop” have pioneered an incredible website filled with information for professional photographers. They hold workshops to further educate as well and we are very lucky to learn from them!
They technically describe their writings as “The Business of Aesthetics,” however, a much more accurate overview is that they are “teaching people how to maximize profit while minimizing mistakes!”
“We have each made just about every wrong move known to man, yet somehow managed to build a respectable business! Our goal is to make sure that photographers know they are not alone as they navigate the tricky path of selling, marketing, investing and shooting ”
GRPP meeting is on Wednesday September 8th
Networking & Print Critique is from 6-7
7pm Meeting begins.
* bring a food or beverage to share if you would like to
* bring up to 3 professionally printed 8×10s for critique
Meeting is open to current paid members. Non-members are charged $30 at the door or may join GRPP/PPSNYS.
BookSmart Studio
250 North Goodman St.
Rochester, NY
What's your reason?
Saturday, March 13, 2010
Is the price too high, or your dream not big enough?
As PPSNYS president, last year, a number of people called or wrote me before conference, to talk to me about why they weren't or couldn't go, and several of them allowed me to suggest to them why they really couldn't afford to miss the conference. When it was over, each of them who decided to go thanked me profusely for "talking them into it."
One such young lady, wrote to me just a few days before the conference -- she wasn't even a member, but had heard about it. She was a single mom with two kids, who'd been doing a little photography on the side, just dabbling, and she'd just gotten laid off from her job. She wanted to go, but said she couldn't afford to, especially now after losing her job. We talked about it for a bit, and she realized that her small photography business was the only hope she had... so she found a way to come. She drove an hour or so, each morning and evening, back and forth -- because she couldn't afford the hotel room -- but she came, and she got enough information and inspiration from the sessions, to go back home, take her photography business full-time, and make a living to support herself and her two children. Her reason -- her dream -- got big enough. She thanked me.
Dear Kelvin, Deb & Owen:
Thank you for all you did to make 2009 convention an amazing experience in education. I was so impressed & very thankful. I am knee-deep in great changes and advancement in my studio. NEVER have I been more motivated following education as we (Brock and I) are since convention! Thank you for all that you did.
Suzette Tweedie
ST Photography Portrait Studio (SNAPP)
Susan Wacht, GeminEye Images, New Hartford, CT
www.gemineyeimages.com
Steve Chesler, Chesler Photography (FingerLakes)
http://www.facebook.com/note.php?note_id=67549273070
Kelvin,
I guess all those hounding emails paid off. It was a very successful conference. I haven't seen that kind of attendance for many years. Thanks for all your hard work!
Eric A. Wessman (Westchester)
I can't say enough about how great the conference was! You and your team did an amazing job. I also have to give a very loud applaud to the Print committee, they worked their tails off, It was all so wonderful. Can't wait for next year."
Maryola Dannebaum (PPGNY)
Deb, that was an AMAZING conference - I know how lucky I am to have attended, and can't thank all of you enough for everything you did to put that together for us - we are all extremely grateful - THANK YOU THANK YOU!
Sue Egan-Mongiovi (GRPP)
Nearly a week later, back to my real life, I looked through your album and cracked up.This past convention will be a tough act to follow in the fun department. Thanks for sharing! Stay well!
JoAnne Schoepfer-Corrado (PPGNY)
The hotel was a feast for the eye, and my fellow professional image makers, both presenters and participants alike, were inspirational, informative and supportive. There were so many different events and presentations that I wanted to attend, I found myself blazing from one to another to insure not to missing any of the vital tips and marketing musts for improving my clientele. I can't thank you and the other members enough for putting on a first class networking event. I learned so much that I was, frankly anxious to get back home and put all the great ideas into action. I hope to give you a positive progress report on my business growth as a result of using all of the pointers and connections I made at this great event...
Russell Allen, Busydog Consulting & Photography LLC (PPGNY)
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"Thank you for all your hard work Deb! Conference was awesome!"
Honey Delapa (FingerLakes)
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From one of last year's speakers...
Hello Deb,
Please send this out from us to all involved as well. We want to thank you all for such a great time with PPSNYS. We LOVED the organization and felt like we were right at home with friends. Thank you for making us feel so welcome. We had a wonderful time sharing and really just thought the reception of our program was excellent. We really loved everything about the group and you all did a GREAT job with the convention! WAY TO GO!!
Thanks so MUCH for having us! We hope to visit you all soon again.
David and Ally McKay, McKay Photography
YOUR DREAM IS BIG ENOUGH !
Wednesday, February 24, 2010
The (Conference) Hits Keep on Coming!
NEW! On Saturday, March 27th at 1:00 p.m. at the Desmond, we've arrange to administer the PPA CPP test (Certified Professional Photographer) If you're interested in taking that test, call PPA right away to make sure you're eligible and can participate.NEW! We've added early birds on 1) getting REAL results with Facebook, 2) Lightroom tutorial, 3) background design using muslins, 4) how to design a marketing piece, and 5) a special early bird that will take you on a photo safari around the Desmond and show you how to find photo opportunities on location. Check the schedule here for specific times and instructors. One non-early bird program discusses the PHVusion that happens with still and video. Promises to be a cool program.
NEW: There's new print rules posted that now include ALL the award categories -- Fuji, Canon, Courts of Honor, everything explained.
Someone wrote me that they didn't know some of our speakers. THANK GOODNESS! The team worked hard to bring you fresh talent. You might not have heard of some of them, but I promise you the artists we present you this year are cream of the crop, and at the top of their games.
Or how about MATTHEW JORDAN SMITH; photographer to the stars, teaching us photographic lighting secrets and marketing techniques to improve your bottom line. Do you think the person who photographs Oprah Winfrey, Tyra Banks, Halle Berry, Mandy Moore and other stars might be able to share a thing or two about lighting? The same man who's hired by Pantene, L'Oreal, Revlon and Olay? Right here in Albany...Friday, March 26 at 1:00 p.m. Check out his poster here: http://ppsnys.com/conference/2010/mjs.html
Do you work out of your home? How about STOREY WILKINS who, in 6 short years, built a highly successful home based wedding business and was named one of Canada's top 10 wedding photographers in July 2009? March 9th she'll be teaching a master class at WPPI on the art of powerful wedding day storytelling, but you can save your money because she'll be teaching the same program at at our conference in Albany on March 28th at 8:00 a.m. (tradeshow starts at 10:00) Check out her poster here: http://ppsnys.com/conference/2010/wilkins.html
Hotel Reservations
The Desmond is located just 2-1/2 miles from Albany International Airport, and is easy access off routes 1-87, 787, Rt 7 and I-90. Call 1-800-448-3500 to reserve your plush accommodations at The Desmond Hotel and Conference Center for the special price of only $135.00 per night for up to 4 occupants. Special rate ends March 5th, 2010.
Saturday, January 23, 2010
New York and New Jersey Co-Venture Joint Conference for 2010 !
Assessing current market conditions and anticipating upcoming changes to PPA's regional print competition policies, the organizations seized the opportunity to get a head start in working together and setting the spirit and example of cooperation among the Northeast Region's photographer Societies.
The 2010 joint conference is being held at the Desmond Hotel and Conference Center, 660 Albany-Shaker Road in Albany, New York. Click the image below to see full registration details on the upcoming conference as well as a video of the conference speakers.
The conference features a plethora of top speakers (see the schedule here) , as well as a FULL HOUSE of sponsors for the TRADE SHOW on Saturday and Sunday.
Just $175.00 for PPSNYS / PPANJ / PPA members, includes the full conference, one brunch, one lunch and all social functions (including the theme party). Non-member fee of $245 includes one year of free membership in PPSNYS (for 1st time members) at the section of your choice (there are ten sections throughout New York State)
REGISTER NOW at http://northeast2010.eventbrite.com/?ref=ebtn or send a blank email to ppsnysconf@aweber.com for up-to-the-minute updates.
See you there!